“Everything begins and ends with culture. Take care of each other, be a leader and do what is right for the customer. The rest will take care of itself.”

Founder and CEO

Belal’s career has spanned over 20 years in transformational technology companies, including successful start-ups and some of the largest technology companies in the world. Belal last served as Industry Vice President for Adobe Systems, where he won many awards for helping usher some of the biggest, most ambitious and technologically groundbreaking digital transformations at some of the world’s most recognized B2C and B2B brands. At Adobe, Belal and his teams pioneered the first AEM Managed Services Customer in China, Adobe Campaign to WeChat integration in China, the largest AEM Assets DAM on the planet and one of the first ever AEM Screens deployments. Prior to Adobe, Belal worked with private equity firm Riverside Capital and two of their portfolio companies, as well as at Oracle Corporation.

Belal grew up in the Chicago area, worked at Dominick’s and sold knives door-to-door to earn money while in high-school and college. He attended Northwestern University where he studied Leadership and Organizational Behavior.

In his free time, Belal spends his time with his wife and son. He is a life-long Chicago Bears fan and also tries to get in as much golf and Muay Thai in his schedule as possible. His favorite movie is Black Panther. Wakanda Forever.

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